Trans Tank® International (TTi) is an Australian-owned, multi-generational family business based in Nathalia, Victoria. For over 25 years, TTi has designed, developed, and manufactured liquid transport solutions for farmers, contractors, councils, and civil construction projects. Guided by its purpose — to help develop and protect the land — and CRISP values (Care, Respect, Initiative, Sincerity, Passion), TTi deliver products that are relied upon across Australia and increasingly worldwide.

The TTi Experience was created to reimagine the “waiting period” between placing and receiving an order. Traditionally, this phase of the customer journey was silent and often frustrating. The TTi Experience stems from the idea of transforming the waiting period into part of the experience itself.

The TTi Experience is a professionally produced, five-part virtual factory tour, delivered automatically through both email and SMS. As their product progresses, customers receive videos that showcase each stage of production — from order scheduling, through moulding and assembly, to delivery and aftercare. Along the way, they meet the people behind their product, see the scale of TTi’s operations, and gain confidence in its quality control.

The initiative has been highly successful. Customers consistently watch all five videos, demonstrating strong engagement. Feedback highlights surprise, delight, and strengthened trust in TTi. Operationally, TTi has seen a decrease in customer queries during lead times, and internally, staff take pride in seeing their craftsmanship recognised. Above all, the initiative reinforces TTi’s proudly Australian-made identity and delivers on its brand promise: Love your Work.

For more information about Trans Tank International, visit tti.com.au.